Wedding Albums are a Waste of Time
Too many options make them impossible to sell
Isn’t it about time that we all threw in the towel and stopped trying to sell wedding albums to clients. The phrase flogging a dead horse comes to mind. Printed images are a thing of the past anyway, and brides just don’t seem receptive to the idea of paying an extra £700 or so on top of the fees for photography anymore. Who can blame them? Wedding albums are finished.
The problem is the album manufacturers. They have totally ruined the business.
Back in what photographers now call ‘the good old days’ every client booked a wedding album, and all wedding photographers offered very similar products at very similar prices. Lovely leather bound matted albums were the order of the day, filled with beautiful properly printed photographs on real photographic paper. Lovely objects lovingly made and treasured by clients and their families for generations. Then came the ‘Storybooks, wedding albums with the images printed on the pages and bound together into book form.
The Graphistudio albums spawned a horde of imitators, and for a while, this was great for business as they were ‘new’ and ‘different’ and everyone wanted one. New covers, paper thicknesses and finishes followed, and more covers, options and so on followed them. The album business became so competitive that the manufacturers were running over each other just to stand still. Now there are so many options that they are almost impossible to sell. It’s just too confusing for clients and a full-time job just keeping up with the latest developments for photographers.
So why don’t we all just give up? We all give clients the digital files anyway so why don’t all the big manufacturers open their doors to the general public and design the albums for them directly. Cut out the middleman. I for one would thank them as I’d no longer have to spend an hour in meetings going over cover options with clients who aren’t going to buy a wedding album anyway. It’s only a matter of time...