Too many options make them impossible to sell
Isn’t it about time that we all threw in the towel and stopped trying to sell wedding albums to clients. The phrase flogging a dead horse comes to mind. Printed images are a thing of the past anyway, and brides just don’t seem receptive to the idea of paying an extra £700 or so on top of the fees for photography anymore. Who can blame them? Wedding albums are finished.
The problem is the album manufacturers. They have totally ruined the business.
Back in what photographers now call ‘the good old days’ every client booked a wedding album, and all wedding photographers offered very similar products at very similar prices. Lovely leather bound matted albums were the order of the day, filled with beautiful properly printed photographs on real photographic paper. Lovely objects lovingly made and treasured by clients and their families for generations. Then came the ‘Storybooks, wedding albums with the images printed on the pages and bound together into book form.
Image by Linus Moran Photography
Wedding photographer: Linus Moran Photography
Photo Title: Rockabilly First Dance
Photo details: Steph and Adam - Riviera Hotel, Weymouth
'A Rock n'Roll handmade wedding"
Shot on Eos 5d mkII
Lens : EF24-70mm f/2.8L USM
exposure: 1/15 sec; f/5.6; ISO 1250
manual Off Camera Flash
About the photographer: Documentary Wedding Photographers based in Dorset, working throughout the UK.
Husband & wife team offering natural, reportage wedding photography and photofilm presentations.
Our photofilms incorporate the audio recordings from the wedding day, the vows, the speeches etc woven together with stills photography to tell the story of the day. What better way to tell a story - than in the subjects own words!
Photographer Details: Linus Moran Photography
It's the end of the line for professional wedding photographers
So that’s it, after 20 years as a professional wedding photographer and having covered countless weddings across the North West and the UK, I’ve decided this will be my last summer shooting weddings. Bookings for next year are looking a bit thin, to say the least, and to tell you the truth the business has changed so much in the last three years that I just can’t be bothered anymore. The increasingly demanding clients, the exponential growth in the number of photographers competing for bookings and the subsequent rapid decrease in fees means it’s just not worth it to me anymore. I just don’t like weddings that much that I’m prepared to bend over backwards to stay in the game. Maybe I’m just getting too old for it!
Twenty years ago, pre-digital and pre-internet, photography was so different to today. I got my work mainly through reputation and a bit of advertising. I had a small high street shop in the local town, and pretty much anyone who was getting married would pop in to have a look at some albums. There were probably about 4 or 5 of us nearby with similar setups, and we all knew each other, and if we were already booked, we’d recommend each other. Wedding photography was the best-kept secret in the industry. Not as glamorous and exciting as some other areas of photography - but we all earned a great living and had a nice lifestyle. Other photographers wouldn’t touch a wedding with a barge pole. It was either seen as too dull or too complicated. We had assistants in those days, not ‘second shooters’, tripods, Hasselblads, film and light meters. Photographers spent their time taking photographs rather than blogging about how lovely weddings are!
If only clients knew how hard this business is
There are endless articles on the internet regarding (shout this bit out loudly) “THE REAL COST OF WEDDING PHOTOGRAPHY”. It seems that wedding photographers around the world have collectively decided that their salvation lies in telling the world just how expensive their shiny new PRO equipment costs. And once clients realise just how tough it is to run a wedding photography business because they also have to pay tax then they’ll be falling over themselves to pay our fees.
I thought of this as I took my car for an MOT today. Ooh, those car lifting thngymyjigs look expensive. I’d better bung the mechanic a few extra quid to help out. You see, all these articles about the costs of doing business as a photographer are irrelevant and embarrassing. A bit like Premier League footballers moaning about the rising cost of football boots. Clients don’t care, and it’s not going to make anybody pay any more for your services. It might make burglars turn up at your house.